Strategic Vision Defined
“Vision is a statement that expresses an organization’s ultimate objectives.”
As the Boss (CEO) of your business it is your responsibility to draw up a Strategic Vision for your business.
A Strategic Vision is not a long complicated document, in fact it is often a short sentence.
However, the Strategic Vision contains very important information that laser focuses you and those that work with you.
- Informs your entire marketing efforts
- Sets the direction of your business
- Has a huge influence on your decision making process
- Becomes ingrained in your branding
- Informs your tone of voice.
Before you create your Strategic Vision you need to become crystal clear on these two points:
- What you will be selling
- Who you will sell it to
Being able to articulate your Strategic Vision is one of the hallmarks of a great leader, as vision is actually what sets leaders apart.
If you’re going to lead your business and your team successfully you should be able to form and share your vision, and take the team with you on the journey towards achieving it.