A Strategic Objective is important for lots of reasons, but what the hell is it?
A Strategic Objective is a top level list of broad objectives that will keep your business on the right path as it develops. It is the company map, the way it operates. It becomes the bible, the operating check-list.
If you want to take something somewhere you need a plan, you need to know where you are going, or more to the point how you are going to get there. If you just do the same thing every day without a plan of what you are trying to achieve and how, you will forever be doing the same thing every day and going nowhere.
So a Strategic Objective is a list of how a company does what it does.